Evergreen Craft Ales: Flavour Creation &
Can Design
I created and designed the cans for two new craft beer flavours for Evergreen Craft Ales, each inspired by local ingredients and collaborations. The first, Blueberry Bush Ale, is crafted using Vaccinium angustifolium, a wild blueberry native to Ottawa, in partnership with Hugli’s Blueberries. The second, Maple Moose Stout, features locally sourced maple syrup from Fulton’s Sugar Bush and Maple Shop.
Develop two unique flavours inspired by Ottawa and design custom beer cans that capture their essence.
The branding of Evergreen Craft Ales creates a visually appealing and memorable impression. The use of evergreen trees and the green colour scheme effectively conveys the brewery’s connection to nature, Ottawa, and its commitment to producing high-quality craft beer. The simple and clean design adds to the overall appeal and makes the brand easily recognizable.
5 Weeks
Research & Strategy, Concept Development, Design System, Testing & Refinement, Brand Guidelines
InDesign, Illustrator, Photoshop, After Effects, & Cinema 4D
Blueberry Bush Ale
Inspired by local ingredients and collaborations, Blueberry Bush Ale is expertly crafted using Vaccinium angustifolium, a wild blueberry native to Ottawa, in partnership with Hugli’s Blueberries, delivering a unique flavour and a fresh, authentic taste of the region.
Blueberry Bush Ale Can Template
Front, Back, and Side
Maple Moose Stout
Inspired by local ingredients and collaborations, Maple Moose Stout is crafted using locally sourced maple syrup from Fulton’s Sugar Bush. This flavorful brew delivers a taste that embodies the authentic essence of Ottawa.
Maple Moose Stout Can Template
Front, Back, and Side
