Two-Bite Brownie: Package Redesign
I selected Original Two-Bite Brownies as the focus of this sustainable packaging redesign project, which challenged me to rethink how the everyday snack is presented and consumed. Aiming to reduce environmental impact, I explored alternative eco-friendly materials and reimagined the structural design to minimize excess packaging while maintaining the product’s freshness and shelf appeal.
The challenge was to redesign the packaging for a food product using sustainable materials in a hypothetical scenario.
The branding of Two-Bite Brownies creates a warm, indulgent, and recognizable impression. The use of rich brown tones and imagery of bite-sized brownies immediately communicates the product’s chocolatey flavor and dessert appeal. The playful yet simple packaging design reflects the snack’s small size and convenient, shareable nature. Overall, the clean branding and consistent color palette make the product easy to spot on store shelves while reinforcing its identity as a classic, sweet treat.
5 Weeks
Research & Strategy, Concept Development, Design System, Testing & Refinement, Brand Guidelines
InDesign, Illustrator, Photoshop
Core Objective
For this project, I decided to take a crack at a classic: Original Two-Bite Brownies. We’ve all seen them in those bulky plastic tubs, and I wanted to see if I could rethink how an everyday snack like this is presented and consumed. The goal was simple but challenging: reduce the environmental footprint without losing the freshness or the "grab-and-go" appeal that makes them a household staple.
Market Research
Two-Bite & its competitors
Two-Bite is a popular brand known for its bite-sized, indulgent desserts made for convenient snacking and sharing. Its flagship product, the Two-Bite Brownie, features a soft, fudgy texture with a crisp outer edge and rich chocolate flavor. They are sold in resealable pouches and containers of various sizes. Two-Bite competes with brands like Hostess, Little Debbie, and Entenmann’s.
Target Audience
Two-Bite Original products appeal to a wide audience, including kids, teens, and adults who enjoy convenient, bite-sized snacks. The brand targets families, individuals, and social hosts who value shareable quick snacks. Its customers span urban and rural areas, with geographic reach shaped by product availability across various regions and markets.
Sales Pitch
This packaging design takes a sustainable, reusable approach while preserving Two-Bite’s recognizable brand identity. Inspired by a chip bag, it features a brown paper exterior and a recyclable clear plastic liner. The logo is creatively cut to highlight the “bite” concept, and the color palette stays true to the original. Materials like PLA and HDPE are used to enhance its eco-friendly appeal.
Die-Line and Design
A three-part illustration of the dieline structure
Picture Process
A visual transformation from initial concept to final product.
